Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. Read the whole story
The new capability allows users to increase the number and effectiveness of creative tests, the company says. Read the whole story
The new capability will add Salesforce and the conversational capability of Slack, Centro says. Read the whole story
OneLink helps brands track the mobile journey post-email, AppsFlyer says. Read the whole story
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" … Read the whole story