Email Insider
by Ray Schultz, Columnist
Two-thirds of consumers plan to do all their holiday shopping online, but 83% want an emotional connection with firms before they buy, Iterable says. Read the whole story
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by Ray Schultz
The new capability allows users to increase the number and effectiveness of creative tests, the company says. Read the whole story
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by Ray Schultz
The new capability will add Salesforce and the conversational capability of Slack, Centro says. Read the whole story
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by Ray Schultz
OneLink helps brands track the mobile journey post-email, AppsFlyer says. Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
COMMENTARY
by Michael Hahn, Gary Kibel
The CCPA may be just the beginning -- the California Privacy Rights Act would mean consumers can opt out of having their data "shared" … Read the whole story