Bluecore also finds a correlation between cart size and email engagement based on analysis of email sends. Read the whole story

Some firms fail to deliver a seamless omnichannel experience, while others have trouble leveraging data, Okta and HMG Strategy report. Read the whole story

"This initiative will help to ensure that California consumers can stop some of the most privacy-invasive behaviors posed by the adtech ecosystem," Consumer Reports … Read the whole story

Competition in the martech space echoes the evolution of product digitization. Read the whole story