Email Insider
by Ray Schultz, Columnist
CDPs provide many benefits, and that's why almost two-thirds of companies with $50 million in revenue have them, London Research and BlueVenn say. Read the whole story
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by Ray Schultz
Emarsys helps brands deliver personalized interactions. Its products will be added to the SAP Customer Experience portfolio. Read the whole story
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by Ray Schultz
Customer engagement firm Mapp offers AMP for email and several other new email marketing capabilities. Read the whole story
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by Ray Schultz
Email addresses can be verified when they are added to the ActiveCampaign database, the firms say. Read the whole story
by Wendy Davis
A federal judge has rejected analytics company BrandTotal's request for a court order requiring Facebook to allow access to its site. Read the whole story
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by Laurie Sullivan
Visibility has dropped for performance of Google search ads. The company cited privacy concerns as its reasoning. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
The last week saw increased intent among brands for "lead-to-account matching." Matching new leads to existing accounts is a way to focus on customer … Read the whole story