Email Insider
by Ray Schultz, Columnist
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's were active on the retail side, SmarterHQ reports. Read the whole story
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by Ray Schultz
Terminus clients can now determine what firms are saying in social media and other places and target them based on observed intent, the company … Read the whole story
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by Ray Schultz
You've Got Spam reportedly allows users to subscribe so-called spammers to hundreds of useless emails. Read the whole story
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by Ray Schultz
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. Read the whole story
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by Laurie Sullivan
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to … Read the whole story
by Joe Mandese
Increasing spending and/or emphasis on the use of first-party data is the No. 1 solution brand marketers expect to take following moves by Google, … Read the whole story