Opens, clicks and click-to-open ratios are soaring as students scan their inbox for updates and other critical information, Emma reports. Read the whole story
Most consumers want control over the shopping experience, whatever it is, Dynata reports. Read the whole story
The new tools help brands provide a value exchange for customers, the company says. Read the whole story
Smart Templates analyzes websites and suggests customized email templates, the company says. Read the whole story
If you'd like to nominate an agency and/or individual, please send your suggestions to joe@mediapost.com by the end of today. Read the whole story
Just as afternoon keynote speaker, GroupM Business Intelligence chief Brian Wieser, was beginning his presentation, the IAB Brand Disruption Summit got disrupted due to, … Read the whole story
Net neutrality proponents are gearing up to press the Biden administration to restore a set of broadband regulations that were passed in 2015, but … Read the whole story