MediaPost Publications - Email Marketing Daily 11/11/2020

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Email Insider

Phantom Clicks: Non-Human Intervention Distorts Email Marketing Metrics, Study Finds

by Ray Schultz, Columnist

Security click-throughs get registered as clicks -- on a massive scale, says the Messaging Malware Mobile Anti-Abuse Working Group. Read the whole story

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Email Ranks First In Small Business Holiday Planning, Study Finds
by Ray Schultz
But 76% say their holiday planning has been affected by COVID-19, Ecwid E-commerce reports. Read the whole story
6sense Offers Its Account Matching Tool To Sales, Marketing Tech Firms
by Ray Schultz
6signal Graph was used by Drift, Mediafly and PathFactory, the company says. Read the whole story

Validity Names Diane Gordon As SVP Customer Success
by Ray Schultz
Gordon previously served as vice president, customer success at Panorama Education. Read the whole story