Email Insider
by Ray Schultz, Columnist
Brands have to look beyond opens and clicks to gain insights into the people behind them. Read the whole story
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by Ray Schultz
Purple and The PGA Tour both hope to become more sophisticated with their email marketing, while sending more. Read the whole story
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by Ray Schultz
Policygenius CRM Manager Sara Yamamoto urged brands to "keep your email similar to your product experience," speaking at the Email Insider Summit on Monday. Read the whole story
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by Ray Schultz
The combined firms will provide a content-creation offering for small retailers, Springbot says. Read the whole story
by Joe Mandese
The top challenges to influencer marketing include the lack of measurement (79%) and ROI (76%), according to findings of a new member survey conducted … Read the whole story