Most global leaders say marketing budgets will return to normal in 2021, but few email practitioners agree, SparkPost reports. Read the whole story
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on … Read the whole story
Shoppers want discount information more than anything. But most feel overwhelmed by marketing messages, Square and Wakefield Research report. Read the whole story
The firms are gearing up to support conversational messaging in several global markets. Read the whole story
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. Read the whole story
What will it take for consumers to return to shopping in-store? A study by BlueVenn found a small percentage would avoid shopping in-store until … Read the whole story