MediaPost Publications - Email Marketing Daily 12/11/2020

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Email Insider

The Digital Lifeboat: Small Firms Are Drawing Big Clicks With Online Ad Campaigns

by Ray Schultz, Columnist

Ecommerce small and medium-sized businesses pulled a 670% increase in digital clicks from March to October, ClickCease reports. Read the whole story

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Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
by Ray Schultz
The new solution, Brand Affinity, is powered by Iterable AI, the company says. Read the whole story
Salesmsg Adds Contact Searching, Syncing Features
by Ray Schultz
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to … Read the whole story
California Proposes Standards For Opt-Out Button
by Wendy Davis
California Attorney General Xavier Becerra has proposed new privacy regulations implementing the state's privacy law, including rules for a standardized opt-out button. Read the whole story