MediaPost Publications - Email Marketing Daily 01/12/2021

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Email Insider

Charity Begins With Email: Donors Prefer It Over Other Channels

by Ray Schultz, Columnist

Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. Read the whole story

Read Now »

Salesforce 'Takes Action' To Block RNC Emails That Deny Election Results
by Ray Schultz
Salesforce company ExactTarget had sent hundreds of emails claiming fraud. The Trump campaign has been silent in the email channel since Jan. 6. Read the whole story
eTargetMedia Combines Display Retargeting Platform With Email List Service
by Ray Schultz
The new tool allows marketers to follow email campaigns with digital ad retargeting. Read the whole story
Coherent Path Integrates Its Email Application With Movable Ink
by Ray Schultz
Retailers can use the combined service to send the right balance of content to customers, the companies claim. Read the whole story