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Direct mail is a distant second. But preferences in how they give depend on age and political affiliation, Data Axle reports. Read the whole story
Salesforce company ExactTarget had sent hundreds of emails claiming fraud. The Trump campaign has been silent in the email channel since Jan. 6. Read the whole story
The new tool allows marketers to follow email campaigns with digital ad retargeting. Read the whole story
Retailers can use the combined service to send the right balance of content to customers, the companies claim. Read the whole story