MediaPost Publications - Email Marketing Daily 01/18/2021

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Email Insider

Words Count: The Art Of B2B Email Negotiation

by Ray Schultz, Columnist

Buyer attention is a key metric in predicting whether communications will lead to a sale. Read the whole story

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Email Welcomes And Abandonment Emails Surged During Holiday Season
by Ray Schultz
SMS also saw a new peak in volume and results, Essence of Email reports. Read the whole story
DMS Names Two To Key Executive Positions
by Ray Schultz
Thomas Bock and Tony Saldana will strengthen Digital Media Solutions' public company and M&A initiatives. Read the whole story

What Skills Marketers Say They Want In 2021 -- And Why
by Laurie Sullivan
Although 86% of marketers say they feel adequately trained and skilled, nearly all report they want a new skill to advance their careers, a … Read the whole story