Companies face budget and training challenges. But many are investing in data and analytics, ibi reports. Read the whole story
Most nonprofit groups exclude offline donors from email campaigns, and 20% send no messages at all to that group, Virtuous and NextAfter report. Read the whole story
Momentum from the holiday season and stimulus payments drove growth in the first month of the year. Read the whole story
The first session of Email & More's panel discussions will focus on Vendor Selection for CRM Tools. Read the whole story
California's privacy law gives consumers the right to designate an authorized agent to opt out of the sale of their personal data on their … Read the whole story
Yet it's surprising how communication can quickly become a problem, ultimately one that erodes customer trust. Read the whole story