Most brands will spend more on martech this year, and many expect a fast return on investment, Tealium reports. Read the whole story

Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? Read the whole story

Google must face claims that it violates federal and California state privacy laws by collecting data about Chrome users who browse the web in … Read the whole story

Some companies will become opportunists, or disrupters and pioneers. Some like Best Buy will focus on first-party data and getting closer to the customer, … Read the whole story