MediaPost Publications - Email Marketing Daily 03/22/2021

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Email Insider

DMARC Demarcation: Brands Adopt Security Standard, But Still Don't Enforce It

by Ray Schultz, Columnist

Only 14.8% of email domains are fully protected from spoofing and phishing, Valimail reports. Read the whole story

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Yahoo Joins Ecommerce Race With Online Shopping Market
by Ray Schultz
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. Read the whole story
Optimizely, Formerly Episerver, Acquires Zaius
by Ray Schultz
The purchase, the firm's second in a year, will provide brands with insights on customer journeys, the company says. Read the whole story
COMMENTARY
Google Stops More Than Half The Clicks
by Laurie Sullivan, Staff Writer
Some 64.82% of Google searches in 2020 ended without the searcher clicking through to a web site on mobile and desktop -- up from … Read the whole story