One concern is that the data could end up in the hands of U.S. surveillance agencies. Read the whole story
The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. Read the whole story
The new products can help brands communicate in several channels, the company says. Read the whole story
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. Read the whole story
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party … Read the whole story
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really … Read the whole story