Email Insider
by Ray Schultz, Columnist
The answer to the end of the cookie is to talk to customers directly via email and direct mail, using first-party data, says direct marketing expert Ron Jacobs. Read the whole story
by Ray Schultz
Frank Vella has been named CEO and Michael Pellegrino is joining the digital marketing firm as CFO. Read the whole story
by Ray Schultz
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. Read the whole story
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by Ray Schultz
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. Read the whole story
by Karlene Lukovitz
Collectively, the settlements span "tens of thousands" of child-directed gaming apps and implement "holistic protections" against personal data collection and behaviorally targeted ads for … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Rules are benchmarks for performance, and you need to test to discover what might work best for you and your campaign. Read the whole story