MediaPost Publications - Email Marketing Daily 04/16/2021

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Email Insider

Holistic Emails: What AMP Can Do For Marketers

by Ray Schultz, Columnist

AMP goes beyond the features offered by interactive emails, Dyspatch claims in a new paper. Read the whole story

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Account-Based Marketing Platform Offers Chat, Email Data Sets to Make Up For Loss Of Cookies
by Ray Schultz
The new product relies on household IP addresses collected from chat and email, the company says. Read the whole story
Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
by Ray Schultz
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. Read the whole story
Wyden Bill Would Ban Exporting Americans' Personal Data To Some Countries
by Karlene Lukovitz
"Shady data brokers shouldn't get rich selling Americans' private data to foreign countries that could use it to threaten our national security," says Sen. … Read the whole story