Almost all respondents say they have challenges delivering on their priorities, Simon Data and Forrester report. Read the whole story
The arrangement will help marketers generate the optimal language in campaigns, the companies claim. Read the whole story
The purchase combines two firms with expertise in data integrity -- an important capability for digital brands, including those that conduct email marketing. Read the whole story
Creator Interactive Email allows fast deployment of emails without coding, the company says. Read the whole story
NielsenIQ, the consumer research division that spun off from Nielsen earlier this year, has launched its first new product. Read the whole story
Rep. Jan Schakowsky (D-Illinois) wrote that roundtables should "really dig in on some of the major pieces of privacy legislation." Read the whole story