MediaPost Publications - Email Marketing Daily 05/28/2021

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Email Insider

ABM And the Virus -- Enterprise Brands Are In A Radical Shift

by Ray Schultz, Columnist

Most big firms expect to increase their ABM spend this year, and many see channel shifts, MRP Prelytix reports. Read the whole story

Read Now »

Security Firm Gains Funding Just As Microsoft Reports Another Massive Email Attack
by Ray Schultz
The state-supported attack appears to be focused on critics of Russian leader Vladimir Putin. Read the whole story
Direct-Response Firms Offered An Electronic Ad-Buying System
by Ray Schultz
The offering from CoreMedia Systems and Premium Media360 is similar to the ad-buying tools long available to general advertisers, they say. Read the whole story
COMMENTARY
Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
by Wendy Davis, Staff Writer
"Apple's update goes beyond any legitimate protection of users' privacy interests," two professors write in a report funded by Facebook. Read the whole story