Email Insider
by Ray Schultz, Columnist
Click-through rates and conversions both rose YoY, partly due to more engaging ads, Perpetua reports. Read the whole story
by Ray Schultz
The acquisition is the Israel-based company's second. Last year, it purchased Personali. Read the whole story
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by Ray Schultz
Bombora runs a B2B publishing co-operative, working with hundreds of business and analyst sites. Read the whole story
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by Ray Schultz
Marketers can also combine mobile data with email engagement, the company says. Read the whole story
by Wendy Davis
Attorneys general from 36 states and the District of Columbia have brought a new antitrust lawsuit against Google over its app store policies. Read the whole story
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by Ray Schultz
The top digital performers generated 26% revenue growth for the year. But the bottom tier saw a 21% decline, Boostr reports. Read the whole story