MediaPost Publications - Email Marketing Daily 07/14/2021

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Email Insider

They've Gotta Believe: What Makes Consumers Suspicious Of Brands

by Ray Schultz, Columnist

Personalized emails based on unshared data can erode trust in a company, Jebbit reports. Read the whole story

Read Now »

Entrust Partners With Red Siftto To Drive BIMI
by Ray Schultz
Company says its Verified Mark Certificates are now generally available. Read the whole story
Contentsquare Acquires Machine Learning Firm Upstride
by Ray Schultz
The move follows the raising of $500 million in Series E funding, the company says. Read the whole story
CMOs: Budgets, Resources Are Constrained, Digital Investments Most Popular
by Laurie Sullivan
Marketing budgets as a percentage of revenue fell to their lowest level in recent history, as CMOs continue to reprioritize channels, programs and resources. Read the whole story
COMMENTARY
Google, GoDaddy Team Up
by Laurie Sullivan, Staff Writer
GoDaddy announced a partnership with Google on Tuesday to introduce a one-click Google Shopping expansion to easily create ads. Read the whole story