Litmus CMO Melissa Sargeant discusses the end of the open rate as a metric, at least on Apple Mail, and how marketers should be preparing for it. Read the whole story
The company recommends its security updates for all users. The NSO Group is reportedly behind the spyware. Read the whole story
The arrangement will allow brands to improve customer engagement with text messaging, the companies claim. Read the whole story
TransUnion, one of the Big 3 U.S. credit reporting services, has acquired ad technology and data giant Neustar in a deal valued at $3.1 … Read the whole story
The "Power Up" newsletter is being rebranded as "The Early 202." It will present an early morning political briefing each weekday. Read the whole story
Bedoya, who is founding director of the Center on Privacy & Technology at Georgetown Law, is probably best known for proposing curbs on the … Read the whole story