Experience ID is based on call center transcripts, social media posts, product reviews and survey data, the firm says. Read the whole story

Telecom provider Cumberland Connect now shares audience segments augmented with behavioral data from Marketing Cloud with Mailchimp. In turn, campaign results are shared back … Read the whole story

Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of … Read the whole story

A federal judge has thrown out a lawsuit accusing the company of contributing to copyright infringement by failing to remove retail sites that sold … Read the whole story