Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. Read the whole story
The combined firms claim to have data assets leveraging over 1.5 billion historical email and postal addresses. Read the whole story
The new customer data platform goes beyond marketing to cover customer interactions across all touchpoints, the company says. Read the whole story
Love is a co-founder of Compass Marketing, which was acquired by MeritB2B last year. Read the whole story
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. Read the whole story
The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result … Read the whole story