Email Insider
by Ray Schultz, Columnist
The challenges include maintaining data quality and cross-department cooperation, Ascend2 and SharpSpring report. Read the whole story
by Ray Schultz
Almost two-thirds of consumers expect to download at least one new retail app this year, Bluedot reports. Read the whole story
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by Ray Schultz
Clients can use the combined tools to leverage first-party data instead of third-party cookies, the firms say. Read the whole story
by Laurie Sullivan
IronSource, a company that enables brands to manage an app business from one platform, announced today it has entered into an agreement to acquire … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Four House Democrats have introduced the "Justice Against Malicious Algorithms Act," which takes aim at content recommendation. Read the whole story
by Laurie Sullivan
Data released this week suggests LGBTQ+ ad campaigns may not be placed in media where non-LGBTQ+ and older people are likely to see them. Read the whole story