Most ABM leaders say their marketing strategy misses the mark, Integrate and Heinz Marketing report. Read the whole story
The merger allows CM Group to expand its main focus from email to omnichannel customer engagement, the firm says. Read the whole story
The announcement follows high-level appointments at the cross-channel marketing platform and ESP. Read the whole story
Consumers "would likely be surprised at the extent of data that is collected and combined for purposes unrelated to providing the service they request … Read the whole story
Facebook is focusing heavily on small and-medium-sized businesses, even as the company plans to rebrand. On Thursday it released features to help SMBs drive … Read the whole story