Email Insider
by Ray Schultz, Columnist
Most email marketers agree that Black Friday promotions generate an increase in ROI. But frequency is critical, Pathwire and Ascend2 report. Read the whole story
by Ray Schultz
The optimal number of words per subject line is three, Omnisend reports. Read the whole story
COMMENTARY
by Joe Mandese
In a series of emails sent in recent days, the former president's fund-raising committee has begun offering a wide variety of Christmas-themed merch: $30 … Read the whole story
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by Ray Schultz
AudiencePoint monitors over 500 million de-personalized subscriber profiles, company says. Read the whole story
by Wendy Davis
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar and Tom Cotton would make it harder for large tech platforms to purchase … Read the whole story
COMMENTARY
by Darwin Liu
For example: Double (or triple) counting a conversion. Read the whole story