The iOS15 now accounts for 24% of all Apple opens -- and it's growing. And many of these opens are prefetched, SparkPost reports, which means they could be false opens. Read the whole story
Mobile will account for 49% of all sales, Fluent reports. But Gen Z's online choice may surprise you. Read the whole story
The combined consultancy will now be known as Shift Paradigm and will offer email marketing expertise and other services. Read the whole story
"The Act will affirmatively harm Floridians by exposing them to a range of dangerous and objectionable content that today is screened out by provider … Read the whole story
On Thursday, TikTok unveiled a new platform that aims to connect advertisers with top creators, who will help personalize content to improve ad performance. Read the whole story