Few firms say their campaigns are effective, and some have trouble using their data, Simon Data reports. Read the whole story
Intuit's operating income has suffered a 7% drop, but earnings per share have seen an uptick. Read the whole story
Mail Merge for Gmail, from cloudHQ, facilitates bulk personalized emails and texts. Read the whole story
First-party data can be used for adding customers to email marketing lists, GoodFirms reports. Read the whole story
Two House Democrats have reintroduced a sweeping privacy bill that would impose broad restrictions on companies' ability to use online data for ad targeting … Read the whole story
The biggest challenge is being able to profile audiences across media touchpoints. Read the whole story