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Adobe expects spending to hit $207 billion for the full season (Nov. 1 to Dec. 31), representing 10% growth YoY. Read the whole story
Firm adds Gmail, Instagram and YouTube ad and other services. Read the whole story
Bombora is rolling out an analytics suite, Company Surge Insights for Publishers, that helps B2B advertisers get more value out of their audiences. Read the whole story
Advances in analytics, data, and technology are driving new levels of personalization, which are quickly becoming the new norm. Read the whole story