Email Insider
by Ray Schultz, Columnist
Email rates as the second-most popular use for data-driven marketing. Personalization is first, Ascend2 reports. Read the whole story
by Ray Schultz
Creative Cloud Express streamlines the process to help brands post content, Adobe says. Read the whole story
by Ray Schultz
Most consumers have read reviews they thought were fake, and 26% are concerned about the danger. Read the whole story
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by Ray Schultz
Email is not the leading channel -- that distinction belongs to social media, HubSpot reports. Read the whole story
by Wendy Davis
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
by Laurie Sullivan
To help advertisers make the transition into the new year, Google highlights trends and changes in its Year in Search post. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Software algorithms that track movements, built into the metaverse, will become a mechanism for targeting ads in virtual worlds through consented zero-party data. Read the whole story