A mere 21% of brands rate themselves as best-in-class, but most see clear benefits from personalization, Ascend2 reports. Read the whole story
Gen Z is the demographic least inclined to like email -- millennials claim that distinction, Attest reports. Read the whole story
Most found that interactive voice response (IVR) was unintelligent, and many felt it was downright dumb, eGain reports. Read the whole story
Just four months after disclosing a massive data breach, T-Mobile has again been hacked. Read the whole story
The U.S. Patent and Trademark Office has granted Google a patent describing a web browser-based API that can control authorization of data transmissions within … Read the whole story
Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. Read the whole story