Companies are adding webchat and texting capabilities, NewStore reports. Email can also drive retail sales. Read the whole story
AI Exosphere claims that users can put out copy with a prompt-based skill system. Read the whole story
Hoodoo Digital will combine Rightpoint's marketing skills with Hoodoo's knowledge of Adobe Solutions, Genpact says. Read the whole story
The new tool from Brand Wings features brand-compliant templates and analytics, the company claims. Read the whole story
Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for … Read the whole story