Email Insider
Roughly $5.7 billion was spent on email out of a total online outlay of $240.4 billion, Winterberry Group reports. Read the whole story
The company hopes to spend part of the funding on email services for B2B sales and marketing teams. Read the whole story
Loss of third-party data is moving companies to put more resources into zero- and first-party data. Read the whole story
The integration will help B2C brands generate, automate and review the language used in emails to "increase the chances that marketing messages will be … Read the whole story
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from … Read the whole story
COMMENTARYBroad, location-based targeting and contextual ads are the exceptions. Read the whole story
