MediaPost Publications - Email Marketing Daily 01/21/2022

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Email Insider

In Their Facebook: Email Tops Social Channels In 2022 Usage Study

by Ray Schultz, Columnist

The biggest ecommerce investment is on ad spend, followed by software, ClickBank reports. Read the whole story

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Most CIOs Expect To Face Cybersecurity Issues In 2022
by Ray Schultz
Security is "no longer just a technology issue," according to a study by IDG Communications. Read the whole story
Neustar Adds Email Tool To Contact Center Suite
by Ray Schultz
The new offering can help brands see email impact while reducing compliance risks, Neustar says. Read the whole story

Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
by Joe Mandese
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. Read the whole story
Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
by Laurie Sullivan
Americans express just as much resistance to being placed in target segments as they do to being targeted individually, according to recent data. Read the whole story