Email open rates have increased as a result of Apple's MPP, while email click-through rates decreased by .3% to 2.3% YoY due to a … Read the whole story

The Emailbidding platform helps users target audiences, using a "bidding" process, Audience Serv says. Read the whole story

Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. Read the whole story

Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers. Read the whole story

German publishing giant Axel Springer, along with other advertisers and publishers in that country, reportedly have asked regulators in Europe to prevent Google from … Read the whole story