Email Insider
by Ray Schultz, Columnist
Social is now first, and email has slipped slightly as a source of leads, Sagefrog Marketing Group reports. Read the whole story
by Ray Schultz
Most consumers are comfortable with companies having their email and other details if they get something out of it, Google and Boston Consulting Group … Read the whole story
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by Ray Schultz
Email personalization is the top method, with chatbots now in second place, Persado and Coresight Research report. Read the whole story
COMMENTARY
by Kent Groves, Olympia Mantsios
Future success in email marketing should be defined by deeper actions that drive business outcomes, not simply performance dictated by opens. It is imperative … Read the whole story
COMMENTARY
by Corinne Casagrande
Despite the extra fee, participating in buy now, pay later programs can help marketers bring in customers. Read the whole story