Email Insider
Gen Z consumers are more likely to shop by smartphone, and get their information from YouTube. But almost half like to shop in-store, CM Group reports. Read the whole story
The arrangement will help brands market in a cookieless ecosystem, the firm says. Read the whole story
Sendlane contends that SMS/MMS work better when used with email marketing. Read the whole story
MediaRadar, an ad intelligence platform, has seen massive growth for BNPL since 2020 that surpassed $110 million for the first time in 2021. Read the whole story
IAB Europe's transparency and consent framework "fails to comply with a number of provisions" of the General Data Protection Regulation, the Belgian Data Protection … Read the whole story
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar said Wednesday at a hearing on a bill that would allow news organizations … Read the whole story
