First-party data will be essential as third-party cookies disappear, and firms will need a multichannel approach, Act-On Software says. Read the whole story
Jewelry produces the highest engagement rates, and health & wellness have the lowest, flexEngage reports. Read the whole story
The firms say the partnership can help retailers increase return on ad spend and will deliver contexts now possible in email and ecommerce channels. Read the whole story
Indiana Senate Bill 358 would allow consumers to learn what personal information about them is held by companies, request its deletion, and opt out … Read the whole story
Ten review management platforms were put on notice by the FTC. Letters went out to the publications, placing them on notice that "avoiding the … Read the whole story