Email is by far the most-utilized demand-gen channel, but challenges abound and few firms are at the top of their game. Only a fourth are very successful, HIPB2B and Ascend2 … Read the whole story
Sendinblue is launching an emissions simulator to help email senders reduce their environmental impact. Read the whole story
Data from multiple sources is consolidated in one view, the company says. Read the whole story
The new offerings include MarketingOS, SalesOS, OperationsOS, and RecruitingOS. Read the whole story
Ad companies that rely on "fingerprinting" techniques to track mobile users across apps for ad-targeting purposes must notify people that their data is being … Read the whole story
Running a search engine and running Tinder is 90% a product problem -- the solution is content, said Yahoo CEO Jim Lanzone, adding: "The … Read the whole story
A California resident wants a federal appellate court to revive her lawsuit alleging that Apple wrongly distributes gaming apps that let players use virtual … Read the whole story