MediaPost Publications - Email Marketing Daily 02/21/2022

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Email Insider

Content Cravings: What Drives Consumers To Subscribe To Emails, Websites

by Ray Schultz, Columnist

Readers want personalized content, based on their reader preferences and personal details, Jeeng reports. Read the whole story

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B2B Data Firm Rhetorik Acquires Datarista
by Ray Schultz
Rhetorik data will be integrated into Salesforce, HubSpot, Microsoft Dynamics and Marketo's platforms. Read the whole story
Almost All Consumers Expect To Shop Via Social This Year, Study Says
by Ray Schultz
Over two-thirds of shoppers have already bought through social media, Sprout Social reports. Read the whole story
Toward A Cookie-Less Future: Data Provider Teams Up With DSP For Better Targeting
by Tony Silber
The partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-first programmatic platform Read the whole story