Email Insider
by Ray Schultz, Columnist
Only a third say their data allows them to make effective decisions on marketing spend, Act-One and Ascend2 report. Read the whole story
by Ray Schultz
Email security provider Red Sift is looking to expand globally, and is hiring in all of its departments, it says. Read the whole story
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by Ray Schultz
Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, … Read the whole story
COMMENTARY
by Corinne Casagrande
If so, wouldn't that be one of the most important shifts in geographic targeting you need to adjust for in the past decade? Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information … Read the whole story