Email Marketing Daily
Thursday, February 24, 2022
  • BIMI Platform Red Sift Raises $54 Million In Series B Financing

    Email security provider Red Sift is looking to expand globally, and is hiring in all of its departments, it says. Read the whole story

  • Cross-Channel Campaigns Yield Higher Clicks Than Single-Channel, Study Finds

    Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, … Read the whole story

  • Did All Your Customers Move During The Pandemic?

    If so, wouldn't that be one of the most important shifts in geographic targeting you need to adjust for in the past decade? Read the whole story

  • Google Makes Offline Conversion Tracking Easier

    Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information … Read the whole story