MediaPost Publications - Email Marketing Daily 02/28/2022

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Email Insider

CDP Aptness: Brands Focus On First-Party Data And Analytics

by Ray Schultz, Columnist

Twilio Segment lists the fastest-growing apps. Email is an important capability. Read the whole story

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Sales-Marketing Split Hurts Growth At Most Firms: Study
by Ray Schultz
Brands struggle to define marketing's contribution to revenue, SugarCRM reports. Read the whole story
SalesboxAI Launches Platform To Identify ABM Demand Units
by Ray Schultz
The new platform helps brands target buying group members from within each account, the company says. Read the whole story

Senator Markey Pushes Privacy Law, Calls For Courage Against 'Corporate Culture'
by Wendy Davis
"We have to decide as a society, do we have the courage to take on this issue in the same way Zelensky's taking on … Read the whole story
B2B: The Practical Side Of The Metaverse
by Colin Kirkland
By helping large companies create and share extended reality content for virtual-reality devices, VRdirect looks to standardize VR content project creation and distribution. "We … Read the whole story