Over half of consumers would share personal data in return for personalized offers and/or beneficial recommendations, 3radical reports. Read the whole story
Most customers don't understand what the notices actually mean to them, The CMO Survey reports. Read the whole story
Clients will have an easier way to access and leverage customer data, the company says. Read the whole story
Sinch, the parent company of Mailgun, Mailjet and Email on Acid, will work with Treasure Data to support multichannel engagement. Read the whole story
Seventy-one percent have suspended or reduced media spending in Russia, more than double the 31% who said so when the ANA last surveyed them. Read the whole story