Brands spent more on paid sources in 2021, but earned/unpaid still drives almost all traffic for some industries, Contentsquare reports. Read the whole story
The company acquired True Influence in late 2021, one of three recent purchases. Read the whole story
Shoppers want to be treated as individuals, and will share data -- and pay more -- when they are, CTP reports. Read the whole story
Companies will now set up one free account instead of countless trials. Read the whole story
The new iteration will provide context for the iconic brand's most ambitious features, and give readers an inside look at how stories come together. Read the whole story
A federal judge has granted class-action status to advertisers suing Facebook over allegedly inflated "potential reach" metrics. Read the whole story