Only 6% of brands now rely exclusively on first-party data. But most have sped up their digital development, Twilio reports. Read the whole story
MailCharts provides brands with insights into performance of competitive emails. Read the whole story
The partnership will enable CPG brands to measure the impact of their marketing programs, the firms say. Read the whole story
Almost a third of captured events change their definition within six months, Heap reports. Read the whole story
Every company has vast amounts of unstructured data from customer feedback found in public forums, reviews and ratings, to information on employees, brand performance, … Read the whole story
In addition to the survey findings the report, from SCS, offers a short history of the metaverse and how emerging areas like VR and … Read the whole story