Email Insider
by Ray Schultz, Columnist
Only 7.15% have installed a CDP. And even fewer give themselves the highest score in using customer data, Lemnisk reports. Read the whole story
by Ray Schultz
Consumers are suffering from digital fatigue and are ready for outdoor advertising, OneScreen.ai reports. Read the whole story
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by Ray Schultz
James Davison, Marc Fields and Jodie Jansen have been named to C-Suite exec positions at revenue enablement platform Mediafly. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"I am concerned that present market realities may render the 'notice and consent' paradigm outdated and insufficient," FTC Chair Lina Khan said this week. Read the whole story
by Laurie Sullivan
Borrell Associates plans to release its 2022 Benchmarking report on Wednesday that estimates local digital advertising will grow 9%, to $92.8 billion, accounting for … Read the whole story
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Marketers spent more than half of their budgets on digital media channels, but expressed reservations about measuring their effectiveness. Read the whole story