Almost half of consumers have never heard of the metaverse, and few know what to do with it, CommerceNext reports. Read the whole story

The firm has added to its Digital Experience Platform automated rotation, background color enhancements and entrance zoom. Read the whole story

Through the partnership, Tinuiti will gain access to the full suite of Snapchat's audience, products, and services, with the goal to drive performance business … Read the whole story

Evocative quizzes became Yankee Candle's consumer-trial tactic once the pandemic eliminated in-store sampling, while people were at home enjoying candle fragrances. Read the whole story